Stephen Colbert has made great mention of what he calls the "Colbert Bump", wherein actors, authors and politicians experience a surge of popularity immediately following their appearance on The Report with him. Now a just completed University of California, San Diego study has scientifically documented the effects of the Bump on political campaigns:
Fowler examined the rate and amount of fundraising done by House candidates who appeared on Colbert's show for his "Better Know a District" segment. Democrats who appear on the show raise 44 percent more money in the 30 days after appearing on the show than Dems that don't appear.Colbert is taking his show on the road for the Pennsylvania primaries; we'll see if Obama or Clinton decide to avail themselves of his fiery sword of endorsement.
No comments:
Post a Comment