The team was made up of Michael Thomas, the originator, Richard Roznowski, the motivator and Jeffrey Lovel, the facilitator, all of whom had a hand in creating the Texas Fried Frito Pie -- balls of cheese and chili rolled in corn chips and then battered and deep friend -- and getting it to the fair.
"We're all big time fair-goers. I probably go six or seven times a year, which for a 3 week fair is a lot. We'd been looking for a classic fair food that hadn't been done fried, and Frito pie just made sense," Lovell told Slashfood.
The trio tried many brands of chili, chips and cheese before settling on Texas Chili Company's chili and a "basic" cheese and chip, Lovell said. "We combine and the chili and the cheese and then we surround it in chips and then we freeze it and then we batter it and fry it."
They spent about six months on the recipe, the Morning News reported. "We had to increase our exercise considerably," Roznowski told the paper.
Since moving to California nobody I've met has ever heard of Frito pie, a staple of Texas cuisine, except for one chick who grew up in Arkansas. The Creativity Award was won by deep fried beer, essentially beer inside ravioli shells. I can't say that I particularly relish the thought of hot beer exploding in my mouth but I'm definitely pining for that basket of deliciousness pictured above.