Introducing Obama

Barack Obama's first big ad buy of the general election, costing 15 million dollars and running in 18 states of which only 4 were won by the Democratic candidate in 2004:
This is all part of his larger 50 state strategy: to use his massive fundraising base to outspend John McCain in many of the closer "red" states normally ceded to the Republicans, taking the fight right to him and making him spread his resources thin across the country. Now I'm actually not a fan of the "winner take all" electoral college system we use to select our presidents but it's the system we have in place and just like the delegate system used in the primaries, Obama and his people have studied it well and are making the most of their strengths. The horse race has officially begun...